• frunch@lemmy.world
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    2 days ago

    The AI slop used to generate the ad poster contained a nice suggestion for an alternative name for this crap:

    • boonhet@sopuli.xyz
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      1 day ago

      I’m having trouble telling if the poster is AI slop or the entire picture is.

      The box of Budweiser looks 99% fine to me (bear in mind, I’m not American so I don’t know if that’s what it looks like), but the text on the close edge of the top side of the box looks weird to me. Buuut it could also just be compression artifacts.

      • ShortFuse@lemmy.world
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        1 day ago

        Can and box are real and sold in Canada.

        Poster is AI slop. Either added into the image or made by the store. Budweiser wouldn’t be promoting Corona, a competitor.

      • postmateDumbass@lemmy.world
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        2 days ago

        Rates of alcohol use and addiction have been decreasing.

        This is just getting them started early like cigarettes always tried to do.

      • stopforgettingit@lemmy.world
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        2 days ago

        Ok, I did the digging on this because you asked. I actually just assumed because I was carded for NA beer that this was a law.

        In the US, federally it is not illegal to sell less than 0.5% without carding. But many states treat NA beer the same as normal beer and they require the person be over 21. In the states that do not require 21 and over for NA beer many (most) stores and bars will still card because its better safe than sorry when it comes to ABC and losing your license.

        So even tho it might be legal, you are probably still going to get carded, except at this place I guess.

        But also I am struggling to understand why someone would choose to drink NA beer if they didn’t already know what real beer was like and was trying to avoid it by getting the NA kind (like me). Like - NA beer costs the same as real beer, just buy literally anything else to drink and its cheaper.

        • lemmygarden@lemmy.today
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          1 day ago

          I saw a pregnant person drink a non alcoholic beer. I guess it’s better than nothing? I could imagine a pregnant person craving a beer, but wanting to avoid alcohol.

        • ricecake@sh.itjust.works
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          2 days ago

          Technically the drinking age isn’t a national law at all. Setting the state law to alignment is a precondition for national highway funding. A state can set the age to whatever they want, but the federal government wouldn’t give money for road maintenance.

          As such, different states define a prohibited beverage in different ways. Some set the limit based on a set alcohol limit. Others based on intent or similarity, essentially so that they can prevent advertising alcoholfree beverages to kids and getting them in the habit at an impressionable age.

          Most common is the abv limit based on what’s typically found naturally in juices and such, with limited exceptions for religious ceremonies, parental supervision, or accidental ingestion and such. (Technically speaking, if you call 911 because your 3 year old stole a canned alcoholic beverage off the counter and drank a bunch before you noticed and you’re scared, they would be required to also give you and the child legal penalties without that clause).

        • Rooster326@programming.dev
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          That’s very interesting. Okays very odd. You would think it would fall under the same as Soda but I guess NA beer is just very very low alcohol beer .

          The only reason I can see someone choosing NA beer over real beer would be alcoholism but that seems to be playing with fire.

          • stopforgettingit@lemmy.world
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            2 days ago

            I choose NA beer for that exact reason and its been a really big tool for me to keep my sobriety. It works for some and for others it doesn’t but I am glad its available as an option for me. But had I never started drinking in the first place I would not like beer, so I am not sure why anyone would buy NA beer unless, like me, they are trying to scratch an itch that can’t be scratched like it was before.

      • ricecake@sh.itjust.works
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        The real reason is you don’t. Not in every state. Some defined it by a strict measurable standard. Others defined it to close off what’s depicted in this image. Others defined it to describe what was banned as oppressed to what you measure, so that if you’re selling beer you can’t sell it to kids. No checking labels, no “well, it’s my home brew so I don’t know”. Is it beer? You can’t sell it to kids.

        The last one is almost funny because you can almost feel the confusion about why the concept of non-alcoholic beer even exists.

      • SippyCup@lemmy.world
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        2 days ago

        Because it’s beer. Generally the way laws are written in the us, they call out beer, wine, and spirits, or some such wording, not being available to under 21s.

        Laws generally do not mention alcohol content of whatever it is you’re buying.

        Vice is difficult to regulate, and laws surrounding vice are imperfect

      • CmdrShepard49@sh.itjust.works
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        The same reason why vapes are considered “tobacco products” despite not containing any tobacco and considered “flavored” if they contain any flavor (or no flavor) besides “tobacco” flavor (which is actually just caramel flavoring since vape juice has no flavor by default). It’s because politicians are stupid and short sighted and most of these regulations make little sense outside of government control.

      • s1ndr0m3@lemmy.world
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        2 days ago

        Budweiser probably did it. In every grocery store I’ve seen, the beer vendors set up all the displays.

        • Flames5123@sh.itjust.works
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          2 days ago

          This is most likely in Canada. And it’s illegal to advertise like this in Canada too.

          But the whole thing is probably AI generated.

  • Fredselfish@lemmy.world
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    2 days ago

    This shit should be illegal zero alcohol or not we should not allow advertisement of beer to children. Where the fuck protect the children groups on this shit?

    • protist@retrofed.com
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      The “protect the children” groups have federal cover now to actively harm children, which is what they always wanted to do anyway

    • stopforgettingit@lemmy.world
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      If this store is in the US they are stupid for making this sign and they can get in quite a bit of trouble for this with ABC. NA beer is still 21 and over, its not “beer for kids”

    • MatSeFi@lemmy.liebeleu.de
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      Why? Because it is also ~0%sugar? Ban ads for coke instead.

      Edit: know a lot of people saying that 0%beer tastes not the same (what I can agree on) and thats why they do not drink alc free beer. Could imagine the effect works also the other way round.

    • flying_sheep@lemmy.ml
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      German here. I’m absolutely flabbergasted that this incomprehensible opinion has 20 upvotes.

      0% alcohol is 0% alcohol. What the fuck are you talking about?

      • boonhet@sopuli.xyz
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        1 day ago

        Here in Estonia you have to be 18 to buy alcohol free beer and wine. The idea being “hey maybe let’s not get kids used to the flavour of drinks that are bad for them to be consuming even once they ARE 18”

      • thisisbutaname@discuss.tchncs.de
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        There used to be candy that looked like cigarettes and soft drinks made to look like a champagne bottles, and at some point we decided that was not a good idea.

        I drink and I smoke, but I also think it’s not a good idea to get children used to those things. You can drink responsibly but there’s no quantity of alcohol that does zero damage, and the less we get young people used to them the better.

        • LedgeDrop@lemmy.zip
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          I drink and I smoke, but I also think it’s not a good idea to get children used to those things.

          Unfortunately, there isn’t a “one size fits all solution”. When I was a kid, I had the candy cigarettes, champagne bottles, cap-guns to play " cops and robbers", and bb-guns to “shoot things” (trash usually)

          As an adult, I don’t smoke, I’ll have a beer once a month or less, and I haven’t robbed any banks nor go hunting. Mainly because, as an adult, I’m not interested in those things.

          However, as a child, these were tools to pretend and often pretending involves replicating your environment. I definitely grew-up in a rural area, but on (80-90s) television when everyone is smoking and drinking, your relatives smoke and drink - it’s normalized.

          I would argue that the social shift towards no smoking and less drinking for adults, has a greater affect on children than a ban on stick shaped candy in a box.

          (Now marketing vaping to young people with addictive “fun” chemical flavoring: that is evil and should be banned)

          edit: fixed a couple of words

        • flying_sheep@lemmy.ml
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          I drink non-alcoholic beer because I like the flavor of beer.

          there’s no quantity of alcohol that does zero damage

          There’s also no non-alcoholic fruit juice, so you should be all for 0% beer, which has less alcohol than any carton of apple juice you can buy.

          • thisisbutaname@discuss.tchncs.de
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            It’s not really about the alcohol content per se.

            The issue is getting young and impressionable children used to the idea of drinking beer.

            • Fawkes@lemmy.zip
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              I’m pretty sure young and impressionable children get used to the idea of drinking beer from friends and family. I think the bigger issue is that the drinking age is fucking 21. It’s absolutely nonsense. If you want to protect children from alcohol abuse, talk to them, teach them, let them have alcohol when they’re ready to try it, in safe settings.

      • VindictiveJudge@lemmy.world
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        So, there are these things called candy cigarettes. They are candy shaped like cigarettes. Despite simply being things like bubble gum or chocolate, it turns out that people who ate them as kids are about twice as likely to smoke real cigarettes as adults. This has resulted in them being banned as advertising tobacco products to children in a good number of countries. This add for nonalcoholic beer specifically saying that minors can buy it can easily be argued to be the same kind of thing, with the same kind of legal response. If consuming non-alcoholic beer as a minor results in significantly higher rates of alcohol consumption as an adult, then ads for non-alcoholic beer that target children, like the one shown, might be worth a ban.

          • Mentando@lemmy.zip
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            I was under the impression that “alkoholfrei” / “alcohol free” could be up to 0.5%, whereas 0.0% really needed to be without any alcohol. Your link is only about the first case, if I read it correctly. They do state though that “without alcohol” should really be without.

            Edit: further research seems to indicate that it is unfortunately not quite clear and you are correct: “. Sobald der vorhandene Alkoholgehalt mindestens 0,05 Volumenprozent beträgt, ist die Angabe „alkoholfrei“ um die Angabe „(< 0,5 % vol)“ zu ergänzen.” - https://www.gesetze-im-internet.de/weinv_1995/WeinV_1995.pdf -> only once you exceed 0.05% do you need to declare <0.5%

            Very disappointing indeed. Why not have them call it <0.5% and <0.05% and have the customer take an informed decision? Of course because the industry then says: “Dear government this is too hard, let us deceive the customers 🥺”

            • flying_sheep@lemmy.ml
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              There’s no deception: <0.05 rounds to the two significant digits 0.0 (0.050001 would round to 0.1)

              It’s impossible to have absolutely no alcohol in something that had sugar and living micro-organisms in it at any point: e.g. fruits and therefore juice have alcohol.

              That why you don’t need to label anything with less than 1.2% alcohol. You can only be sure that something has less when it says 0.0% or „alkoholfrei“.

          • Fawkes@lemmy.zip
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            2 days ago

            So 19yr olds shouldn’t be advertised to? What’s the cut off?

            I actually fully agree that all advertisement is awful and support removing it entirely.

            But lacking that, I don’t see an issue with advertising universally. And if we’re going to restrict advertisement to children, target actual children. “Teenagers” includes people legally old enough to join the military and kill other humans.

            • cosmos8188@leminal.space
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              2 days ago

              Honestly, you’re right, but the issue is deeper than that. Ads like this indoctrinate people that aren’t even children - this includes teenagers past 13 and even adults of varying stages.

              Advertising harmful drugs shouldnt be done at all - but in the meantime, teenagers and even young adults should be except. Also the killing part is a totally different issue.

              • Fawkes@lemmy.zip
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                2 days ago

                Sure, but the primary complaint was against a 0% alcohol beer targeted at “Children” by nature of using the term “Under Age.” I have no complaints against wanting to remove advertising, in general, including drug advertisements.

                • cosmos8188@leminal.space
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                  “Children” by nature of using the term “Under Age.”

                  Which consequently includes teenagers and young adults within it - which aren’t children.

      • Vrtrx@lemmy.world
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        What does you being German have anything to do with it? Completely ignoring that no, being able to legally advertise it as 0% doesn’t mean it has 0%, in Germany non-alcoholic beer is still beer and doesn’t get advertised to children. That would be fucking insane to do.

        • flying_sheep@lemmy.ml
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          You’re confusing „ohne Alkohol“/0.0% beer with „alkoholfrei“/“non-alcoholic” beer.

          In Germany, drinks only have to be labeled as alcoholic from 1.2% upwards, so

          • unlabeled fruit juice may have up to 1.2% (has more likely 0.3% or so)
          • alkoholfrei may have up to 0.5%
          • 0,0 may have 0,0% (rounded down from up to 0,04999…%)

          https://de.wikipedia.org/wiki/Alkoholfrei

        • Fawkes@lemmy.zip
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          Except the US concept of underage also includes people 16 to 20, which this ad is undoubtedly target towards. If it was an ad for beer with bright colours and cartoon characters I would agree, but it is not.

      • creamfresh@lemmy.world
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        Absolute fringe opinion even in Germany. Most shops and bars refuse to serve 0.0 to teens below legal drinking age (which already is ridiculously low), ads also don’t target them.

        • flying_sheep@lemmy.ml
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          Hahaha what weird corner do you live in? Completely unbelievable in Bavaria.

          Not saying that I like the drinking culture here, but you’re not describing the reality here.

            • flying_sheep@lemmy.ml
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              No, you should have guessed Mecklenburg-Vorpommern, Hamburg, or Sachsen, which have higher per capita alcohol consumption than Bavaria.

                • flying_sheep@lemmy.ml
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                  Yeah exactly: this is a thread where I said that kids drinking non-alcoholic beer is fine. What you just said agrees with me here, so I’m glad I made my point.

        • Fawkes@lemmy.zip
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          Below drinking age, sure. I think the nonsense here is that the US considers you “Under age” until you’re 21. So you’re complaining about an ad targeting children, when the target is literally “Anybody under the age of 21.” Which is an unfair complaint to make.

          Because using that same logic, “under age” porn is actually legal. Because at 18 you can get fucked in the ass by 3 dudes at once, but not buy a beer.

          I hear you say “But there are different ages for X and Y.” Yeah, but it’s the exact same term used to mean the same idea with completely different ranges and neither has any justification beyond “Uh… Here’s the cut-off I guess?”

          Would you take issue with 18yr olds having beer ads aimed at them? Because that’s technically “Under Age Beer!” And they’d be considered full adults here in Germany.

            • Fawkes@lemmy.zip
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              Sure, I’m not against that at all. I hate advertisements and would take no issue with a universal ban. My problem was with the arbitrary moral outrage at this advertisement targeting “Children,” by virtue of the utterly meaningless phrase “Under Age,” which includes actual, legitimate adults, in the US.

                • Fawkes@lemmy.zip
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                  Only because the boundary has been set to include genuine adults. That boundary SHOULD be pushed.

    • blackberry28@sh.itjust.works
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      This is very likely form the US where u need to be 21 to buy beer. So even a 20 year old would be a child to you? This is dumb af.

  • quarkquasar@lemmy.world
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    The amount of adult stuff being deliberately pointed at children has increased quite a lot over even just the past couple years, because the corporations know that no one is going to come after them for it.

    Hell, at my work, we replaced a court-ordered anti-smoking sign with a giant wall of cigarettes, so that we could make room for a bunch of new fruity flavors of nicotine pouches so that kids can become new addicts.

    • postmateDumbass@lemmy.world
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      If you can die in an industrial accident at 14, you should be able to enjoy the great taste of beer after work - even if you still have to wait for the alcohol.

    • Dingo_Kidneys@lemmy.today
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      It’s always been the goal to get children consuming products. It’s a known function of humans that they usually stick to whatever they were doing when they were kids well into adulthood. It’s harder to convince an adult with pre-established routines and preferred products to switch over.

      You’re right though that it’s getting pretty blatant now, but that’s to be expected as we dismantle food and drug regulations.

    • cosmos8188@leminal.space
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      Not just the children - under age also includes teenagers and young adults in this case. Honestly, indoctrination has always been the case, since there is a push that drugs are harmful for all, why not indoctrinate the youngest of all: children. By the time they grow up to be teens they will be addicts.

    • Atomic@sh.itjust.works
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      I suspect this is legal because “under aged” in the US doesnt explicitly mean “under 18”, since the legal drinking age is 21.

  • Monte_Crisco@thelemmy.club
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    2 days ago

    Now we just need a platform for kids to gamble away their crayon colors so that they’re ready to do the same with their very first paycheck.

  • JasonDJ@lemmy.zip
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    Wtf is the point??

    Is someone out there drinking Budweiser…for the taste?

    • froh42@lemmy.world
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      Is there a difference between Budweiser and having sex in a canoe? Nope. Both are fucking close to water.

      • Peppycito@sh.itjust.works
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        Usually you’d start that joke with ‘what do x and y have in common…’

        Starting with what’s the difference works when there’s a difference. Like this, ‘What’s the difference between a woman in a confessional and a woman in a bathtub? One has hope in her soul.’

        • froh42@lemmy.world
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          Thank you very much for the explanation. I would never have guessed. My mind is blown.

    • Ech@lemmy.ca
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      3 days ago

      I have a parent who will only drink “lite” beer. I do not understand it. It takes like shitty water.

      • Polisheocket@lemmy.zip
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        In my experience it’s because they’re drinking 18 of them and don’t want to be sloppy drunk after 10-12 hours. I prefer the more direct method of hard liquor to be more efficient but I get the thought process.

      • Mouselemming@sh.itjust.works
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        3 days ago

        Maybe they’re keeping a better balance of hydration to alcohol for their old brain, and not having a fruity or sweet taste but not boring plain water as well. Lite beer can occasionally be refreshing. Although personally I’d rather pour half a beer into a cup of ice than drink most light beers.

    • 🌞 Alexander Daychilde 🌞@lemmy.world
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      Alcohol never did anything for me except make me sleepy. And now with kidney failure I can’t have social anyway.

      I keep na beer because I like the taste and probably every month or so have one with pizza or something.

      Even cheap beer is fine.

  • BigBenis@lemmy.world
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    I still get carded often when I buy NA beer. Often the cashier will even acknowledge that it’s NA but say that they still have to card me.

    • LifeInMultipleChoice@lemmy.world
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      I always thought it was because there is alcohol in it still. NA beer I thought was classified as .5% or less. So legally they are still regulated.

      Alcohol free is 0%. Edit: This might not be true either, I just saw saying alcohol free may also have alcohol up to .5%

      • ricecake@sh.itjust.works
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        Fruit juice naturally has around 0.5% alcohol. It’s just a side effect of wet sugar.

        There’s no legal federal limit, it’s all state law. Some states go by that 0.5%. others go by a definition that includes “things sold as beer” essentially.
        "You are holding a container. It is labeled beer. Do not give it to anyone under 21.”

        Other times stores just assume and card everyone because it’s waaay easier than nuance and you’re not legally required to sell non-alcoholic beverages to minors.

      • robin@lemmy.blahaj.zone
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        They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):

        > 0.5% it’s beer and subject to alcohol laws

        < 0.5% it’s not beer, technically a soda or something

        So they label it as <0.5% simply to show that it’s in the latter category. This creates a lot of confusion for some reason.

        Even the grocers (and even manufacturers) get it all messed up. Hell, half the brands don’t have required nutritional info (beer doesn’t need it, soda does) but the real problem is that:

        The regulatory agencies are captured and don’t do shit anymore. TECHNICALLY the FDA should be stepping in and making them put full nutritional information on all the brands of NA “beer” and making sure it is labeled and sold like a soda.

        But the larger companies that sell it are just misclassifying it and creating problems to be as lazy and risk avoidant as possible.

        Another counter example that disproves the misunderstanding is kombucha. Kombucha has naturally occurring alcohol, but it’s not classified as some other category. The legal categories are “Alcoholic beverage” Or “Not alcoholic beverage” and it’s less than 0.5% so it’s “not alcoholic beverage” and therefore is available for anyone to buy and has nutritional information on the container.

        Similarly, NA “beer” should have the full nutritional information on the can and be sold to anyone. It just “feels” like it should be different somehow, and no one is updating or enforcing policies. You might notice that none of them actually say, “beer.”

        • LifeInMultipleChoice@lemmy.world
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          2 days ago

          Because people aren’t making irrational claims yelling at companies who make juice. Eating a banana or drinking juices that are higher in glucose aren’t going to hurt you in any measurable way that the sugar won’t hurt you so drastically more.

      • robin@lemmy.blahaj.zone
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        2 days ago

        They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):

        0.5% it’s beer and subject to laws < 0.5% it’s not beer, technically a soda or something

        So they label it as <0.5% simply to show that it’s in the latter category

        But the grocers just do whatever. Hell, half the brands don’t have required nutritional info (beer doesn’t need it, soda does) but the real problem is that:

        The regulatory agencies are captured and don’t do shit anymore. TECHNICALLY the FDA should be stepping in and making them put full nutritional information on all the brands of NA “beer” and making sure it is labeled and sold like a soda.

        But the larger companies that sell it are just misclassifying it and creating problems to be as lazy and risk avoidant as possible.

      • robin@lemmy.blahaj.zone
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        2 days ago

        They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):

        0.5% it’s beer and subject to laws < 0.5% it’s not beer, technically a soda or something

        So they label it as <0.5% simply to show that it’s in the latter category

        But the grocers just do whatever. Hell, half the brands don’t have required nutritional info (beer doesn’t need it, soda does) but the real problem is that:

        The regulatory agencies are captured and don’t do shit anymore. TECHNICALLY the FDA should be stepping in and making them put full nutritional information on all the brands of NA “beer” and making sure it is labeled and sold like a soda.

        But the larger companies that sell it are just misclassifying it and creating problems to be as lazy and risk avoidant as possible.

      • cosmos8188@leminal.space
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        2 days ago

        The 0.0% on the poster must legally be without alcohol whatsoever. What you have in mind is a confusingly named non-alcoholic beer which goes under the official alcoholic beer radar.

    • filcuk@feddit.uk
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      2 days ago

      I quite enjoy ‘Supermalt’, a malt drink with NO alcohol. It has a large warning for 18+ on the shelves at Tesco, yet I’m not carded on checkout.

    • HerbGrower@slrpnk.net
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      2 days ago

      I think a lot of it is due to stupid shop policies. I have been refused sale of a teaspoon for not having ID.