This past year, official social media accounts from the Department of Homeland Security, the White House, and other government agencies have adopted a distinct voice online. The posts look like memes, utilizing dramatic AI-generated art, general patriotic slogans, and cinematic language about “defending the homeland” and shaping America’s future.

But if you look closer, a pattern emerges.

Many of these phrases, images, and attached media aren’t just regular social media content. They repurpose language, symbolism, and cultural references with direct connections to neo-Nazi and white supremacist movements. It’s content that experts say is instantly recognizable to those who are in the white supremacist know, but can be largely invisible to everyone else.

There has been not one, but two posts from our government institutions that reuse a phrase ripped straight from William Gayley Simpson’s book Which Way Western Man?. It was published and promoted by the National Alliance—considered one of the “best organized” neo-Nazi groups in the United States. The book is antisemitic, racist, and explicitly states that Adolf Hitler was right.

  • Eddbopkins@lemmy.world
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    1 day ago

    how did America become the NAZI home front? all the other countries needs to put a massive embargo on the USA untill this administration is out of power.

    • BarneyPiccolo@lemmy.today
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      1 day ago

      Once the Conservative Propaganda Machine successfully demonized the Left as literally the worst thing in human history, EVERYTHING else became better. So Nazis, KKK, MAGA, dictatorships, etc. are all preferred to the horrors of The Left.

        • MonkeMischief@lemmy.today
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          3 hours ago

          “Oh, you mean ¿death panels‽ Where a bunch of faceless, soulless bureaucrats decide whether you’re worth saving or not? You know, completely unlike the wonders of profiteer healthcare!”

    • NotASharkInAManSuit@lemmy.world
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      1 day ago

      Well, it all started with the greatest and most successful genocide of human history, during which time we became the monolith of chattel slavery. This is literally what inspired the holocaust. So we started being the nazi home front somewhere around 100+ or so years before the nazis ever existed.

    • chiliedogg@lemmy.world
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      Europe is working on it. Notice how they’re starting to adopt open source software and are working on their own credit card processor?

      Right now, their governments and economies are too reliant on US-based tech companies that can be ordered to cut them off. So they’re working on eliminating that reliance ahead of sanctions.

    • ameancow@lemmy.world
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      It just took a handful of connected conspiracists with no principles and some forward thinking about how to sow the worst seeds.

      Names like Bannon, Epstein and others who funded them worked in the dark and with great amounts of support from a variety of institutions, worked to simultaneously make fascism cool and make average Americans too distracted to care. Eroded attention spans, people fighting online until nobody knows how to relate to each other anymore, dissolving communities and amplifying the most ridiculous or rage-baiting takes on both sides of ever issue.

      That’s all it took for people to stop caring as cartoonishly iconic fascists and nazis took power in the US, and the whole time we were thinking that cartoonishly stereotypical “bad guys” belong only in hollywood and can’t possibly be real.

      We all said that to some degree as the cartoonishly iconic and stereotypical villains rose in power and people were too burnt-out or distracted to give it any deeper thought.

      • MonkeMischief@lemmy.today
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        3 hours ago

        worked to simultaneously make fascism cool

        Y’know I cringe so hard now at that whole humorous “Muricah” stereotype. You know, gun-nut, God and Country, Reagan was so great, filthy commies blah blah blah. Always with a wry chuckle…it used to be a funny ironic schtick…Colbert parodied it really well.

        …Except it’s hitting hard and fast that it wasn’t a schtick and no small percentage of people adopted it in all seriousness.

        (Like how many people didn’t understand the Space Marine fascism in 40k was supposed to be over the top parody.)

    • MinnesotaGoddam@lemmy.world
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      1 day ago

      short version or long version? because bringing over a bunch of nazi scientists and engineers into our security apparatus in 1945 so they didn’t join the USSR certainly didn’t help.

      • MBech@feddit.dk
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        1 day ago

        The nazis had plenty support from USA until they started invading people. Even then the US didn’t really give all that much of a fuck, and was mainly mad their profits were suffering. Only when Japan attacked USA and they were forced into the war, did they start having issues with it all. Mainly because telling your soldiers: “We’re ideologically very close, but they’re still the bad guys!” doesn’t really work as a great motivational speech.

          • BarneyPiccolo@lemmy.today
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            1 day ago

            We probably never would have entered the war, and the Nazis would have conquered all of Europe, and started an endless war with the Soviet Union.

          • MinnesotaGoddam@lemmy.world
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            1 day ago

            the attack of japan on pearl harbor was a response to an oil embargo. the US had already entered the war economically.