All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.

Better:

• Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
• airbnb (from awful to meh)
• Spotify (same)

Worse:

• Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
• eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
• Burberry (the stag was notable and signalled a history of old-fashioned quality that’s suitably rugged. The new one is meh AND insecure about people knowing which London they’re from)
• Rimova (yet another fashion brand apparently afraid of being noticed
• DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
• Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I’m a pacifist.)

The rest just go from meh to slightly different meh 🤷

Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.