Total streaming engagement is up, but the demographics of streaming-exclusive viewers are getting more top-heavy. Here's why Hollywood needs to track the behavioral shifts behind streaming.
Streaming services are not being picked up by people under 34
(which is probably why Jack Manifold got that Netflix deal)
Jacking up the price repeatedly in the first few years (since every service except Netflix is still relatively new) isn’t a great way to build consumer trust. I think most platforms were banking on popular IPs (Star Wars and Marvel for Disney; DC, ASOIAF and Harry Potter for WB; LOTR and The Boys for Amazon; Star Trek and D&D for Paramount; etc) to trigger some kinda compulsive “gotta watch 'em all” response from fans of those IPs, but if you ask me, it seems more like fans are starting to burn out on those franchises. I’m a huge Star Wars fanboy and there’s a Darth Maul series out and I can’t even muster the interest to watch it.
That’s how I quickly felt with the Star Wars franchise. The Mandolorian was cool, and I really enjoyed watching the first couple seasons. Then, when Obi Wan came out, I could really only give it a couple episodes. Then we became inundated. The IP needs to be shelved for a few years to let it breathe, but Disney won’t do that.
Now, I fear the same thing is happening with Star Trek. Maybe I’m just a curmudgeon, though.
Jacking up the price repeatedly in the first few years (since every service except Netflix is still relatively new) isn’t a great way to build consumer trust. I think most platforms were banking on popular IPs (Star Wars and Marvel for Disney; DC, ASOIAF and Harry Potter for WB; LOTR and The Boys for Amazon; Star Trek and D&D for Paramount; etc) to trigger some kinda compulsive “gotta watch 'em all” response from fans of those IPs, but if you ask me, it seems more like fans are starting to burn out on those franchises. I’m a huge Star Wars fanboy and there’s a Darth Maul series out and I can’t even muster the interest to watch it.
That’s how I quickly felt with the Star Wars franchise. The Mandolorian was cool, and I really enjoyed watching the first couple seasons. Then, when Obi Wan came out, I could really only give it a couple episodes. Then we became inundated. The IP needs to be shelved for a few years to let it breathe, but Disney won’t do that.
Now, I fear the same thing is happening with Star Trek. Maybe I’m just a curmudgeon, though.