Total streaming engagement is up, but the demographics of streaming-exclusive viewers are getting more top-heavy. Here's why Hollywood needs to track the behavioral shifts behind streaming.
Streaming services are not being picked up by people under 34
(which is probably why Jack Manifold got that Netflix deal)
That’s how I quickly felt with the Star Wars franchise. The Mandolorian was cool, and I really enjoyed watching the first couple seasons. Then, when Obi Wan came out, I could really only give it a couple episodes. Then we became inundated. The IP needs to be shelved for a few years to let it breathe, but Disney won’t do that.
Now, I fear the same thing is happening with Star Trek. Maybe I’m just a curmudgeon, though.
That’s how I quickly felt with the Star Wars franchise. The Mandolorian was cool, and I really enjoyed watching the first couple seasons. Then, when Obi Wan came out, I could really only give it a couple episodes. Then we became inundated. The IP needs to be shelved for a few years to let it breathe, but Disney won’t do that.
Now, I fear the same thing is happening with Star Trek. Maybe I’m just a curmudgeon, though.