I’m not sure where the question is coming from, but stagnated wages means that as prices rise due to inflation, people make the same wage and their spending power goes down. And when their spending power goes down, they have to spend more on necessities like rent/mortgate, transportation, groceries. It leaves less disposable income for things like fast food, entertainment, et cetera.
How did stagnated wages hurt their sales?
I’m not sure where the question is coming from, but stagnated wages means that as prices rise due to inflation, people make the same wage and their spending power goes down. And when their spending power goes down, they have to spend more on necessities like rent/mortgate, transportation, groceries. It leaves less disposable income for things like fast food, entertainment, et cetera.