Trade war with Canada has contributed to a significant decline in U.S. liquor sales
Jim Beam, one of the largest makers of American whiskey globally, is shutting down bourbon production at one of its Kentucky distilleries for a year.
The move comes amid Donald Trump’s trade war with Canada, which has contributed to a significant decline in U.S. liquor sales after the country ushered in a boycott of American booze, and as more young adults are cutting back on drinking.
Jim Beam, owned by Suntory Global Spirits, is one of Kentucky’s biggest bourbon producers.
The Bluegrass state’s $9 billion whiskey bourbon industry has been struggling to manage its abundant supply of liquor against the drop in demand.
Anecdotal report from my area, but a retail worker I spoke with who works 2 jobs at a dollar gen and Walmart said this is the slowest holiday year they’ve seen since the pandemic.
I went to three different grocery store today (they don’t all sell the same things) and was shocked to find them all mostly empty. I had expected them to be packed with people preparing for Christmas dinner.
A couple years ago I worked the holiday season at a JC Penney, and worked Black Friday.
It was damn near dead. Like maybe no more than 15 people shopping at the busiest time of the night. It was bullshit. And this was like 2018.