jordanlund@lemmy.world to

News@lemmy.world · 6 days ago

Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes | Fortune

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Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes | Fortune

jordanlund@lemmy.world to

News@lemmy.world · 6 days ago

New bags—matte-ified and designed to look like wood planks (like a potato crate)—will hold the chips with revamped ingredient lists.

cross-posted from: https://lemmy.world/post/37214791

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5 days ago
Probably because it’s based on this marketing piece: https://www.pepsico.com/our-stories/story/from-potato-to-chip-the-next-chapter-of-lays

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