

That doesn’t logically follow. No more than saying “Building more highways is bad for the environment, ergo the highway administrators benefit from having more cars on the road.” You’re looking at a problem of induced demand and concluding the problem is on the demand-side of the equation.
What? Yes it does. Facebook needs users to generate revenue. With no users, they can’t sell ads or user data. How else do you think they make money? Do you not think making money is a benefit for the owners of facebook?
It’s one node in a massive web. And it’s easy to say “Well, you have to do your part because <insert consumerist morality here>”. But mostly it’s just some random asshole on the internet telling me not to use my telephone because AT&T is run by a richer set of random assholes. There’s no material benefit to me and no collective coordinated action that I’m seriously participating in.
You’re reminding me of Eleanor from the good place. Do you also litter? Refuse to return shopping carts?
She’s a very selfish person who doesn’t care about other people. She only cares about what benefits her. So when someone says “there’s no material benefit to me” they sound like that kind of asshole.
Also it was a critically acclaimed show, not some obscure media.