I personally agree. But if I pay for the cheapest option ahead of time, it hits different than a loved one deciding on the cheapest option for me, especially if they are grieving and a salesperson is offering them a range of options. Also, some people just want a big funeral for their own emotional reasons I dunno.
Sounds interesting. Glad those topics are still being investigated. So important to remember that even those neural methods labored for decades in the shadows before they finally found the answers they needed.