I thought this was slightly funny.
Mark Zuckerberg is known these days for wearing t-shirts with Latin phrases on them, especially ones where he compares himself to Julius Caesar.
Bluesky made a shirt in the same style, but theirs says “a world without Caesars” in Latin.
Also most people won’t care anyway. Even big businesses are unlikely to really be that bothered.
For years everyone’s been fine with Twitter and that never had custom domains.
But up until recently, Twitter used the blue checks to verify identity. Bluesky (as far as I know) doesn’t verify anyone’s identity. Instead, your domain name is your verification.
Yeah, business are pretty much the most consistent in verifying via domain. They get shouted at for it as soon as they join. Now most brands know to do it ass a measure of, idk, good faith in the platform and its norms.