MARK SURMAN, PRESIDENT, MOZILLA Keeping the internet, and the content that makes it a vital and vibrant part of our global society, free and accessible has
MARK SURMAN, PRESIDENT, MOZILLA Keeping the internet, and the content that makes it a vital and vibrant part of our global society, free and accessible has
A fundamental flaw in this, is it still involves user data, even if “anonymized”. You can advertise without any user data. We do it all the time. Does a television channel know your gender? Does a radio station know if you bought a car recently? Does the newspaper know your hobbies?
Non targeted advertising isn’t as profitable. (It lacks dark patterns)
For what its worth I still watch over the air TV
Yes they have known these things for decades
Yes, they actually CAN know those things.
How come?
Maybe they’re referring to demographic statistics of listeners/watchers (via surveys or something)
Thats a good point, those ads are far less profitable though, and as a result if mozilla offered that kind of service nobody would use it
Which will lead to more and more pressure to drop privacy protections for profit until there is no real reason to not just use chrome.
Did you read about the system their ads use? Their system uses a new, anonymised system that has NOTHING TO DO with the current way tracking works