I’ve seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a “AI DJ” or “AI coffee machines”.
I understand that AI tech companies might want to promote their own AI products if they think there’s a market for them. And they might even try to create a market by hyping the possibilities of “AI”. But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world’s enthusiasm for this buzzword? Or is there some other reason?
Because the boss thinks it sounds cool and doesn’t want to be the only kid in the block without an AI product to sell.
This as much as anything else.
I work at a company that’s looking to integrate AI into their product. The VP who started us down the AI road has made it clear that he doesn’t see it being the reason that anyone would choose our product over a competitor’s, but we also don’t want to be seen as the only ones who don’t have it.