The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

    • Flying Squid@lemmy.world
      link
      fedilink
      arrow-up
      2
      ·
      3 months ago

      That’s what I hear, but I’d rather go to a local place. I always try to support local businesses over chains when possible. Even if it’s just a place I’m visiting, I’d rather support their local coffee chain than put more money in McDonald’s or Starbucks coffee. And I’ve discovered a lot of really nice places to hang out that way.

      • Nougat@fedia.io
        link
        fedilink
        arrow-up
        3
        ·
        3 months ago

        I wholly agree, but if you’re not in a headspace where you’re able to “deal with” searching out a local shop in a new area, and just need something good and predictable wherever you are, McD’s coffee definitely fulfills that need.

        • Flying Squid@lemmy.world
          link
          fedilink
          arrow-up
          2
          ·
          3 months ago

          That does make sense. Especially when traveling on an interstate and you just need a pit stop. I might do that instead of Starbucks in those situations from now on. Thanks!