That’s an interesting observation. Never thought about it that way but you’re right for some of us. My wife, on the other hand, knows about the deals and specifically will go when they come up. So for others it does work that way.
She likely knows because she either has the app installed; or listens and learns through her peers about the deals that might be ongoing.
So while that may make it look like you’re on the right track; it still requires that first, the company must offer a discount or “deal” to get people into the door. Many purchases still are made on the basis of prices learned during the last visit; and the price can leave a lingering impact on future visits.
When the ‘Main’ brings their family of 4 to McDonalds and finds out that the bill for that outing went up by 10% or even 15%, they still have the potential to be peeved about that; and will remember that. That may mean that later the family decides to go to McDonalds fewer times a week for a time. That’s when a company begins to feel a squeeze…a few quarters of that later.
You’re not wrong either. What really happened is that McD’s ended up being in the same total price range for our family as other sit down restaurants that are far better so we choose them instead, unless were traveling.
That’s an interesting observation. Never thought about it that way but you’re right for some of us. My wife, on the other hand, knows about the deals and specifically will go when they come up. So for others it does work that way.
She likely knows because she either has the app installed; or listens and learns through her peers about the deals that might be ongoing.
So while that may make it look like you’re on the right track; it still requires that first, the company must offer a discount or “deal” to get people into the door. Many purchases still are made on the basis of prices learned during the last visit; and the price can leave a lingering impact on future visits.
When the ‘Main’ brings their family of 4 to McDonalds and finds out that the bill for that outing went up by 10% or even 15%, they still have the potential to be peeved about that; and will remember that. That may mean that later the family decides to go to McDonalds fewer times a week for a time. That’s when a company begins to feel a squeeze…a few quarters of that later.
You’re not wrong either. What really happened is that McD’s ended up being in the same total price range for our family as other sit down restaurants that are far better so we choose them instead, unless were traveling.