At the start, when Kraft and the other owners kicked Macklemore off the tour. Sheeran may have been deciding what to do, back Macklemore or continue with the concert for anyone that had booked high school off the next day etc.

But at this stage it seems that Sheeran has done everything wrong. He didn’t back Macklemore early on, but now every other act on the tour, including his band, did. More importantly, he was given a massive chance to condone genocide and stayed silent.

Imagine the amount of respect Sheeran could have garnered by announcing that the tour was cancelled.