The U.S. grocery slowdown is becoming harder to ignore.
Shoppers are buying fewer items than a year ago, and grocery sales are declining as weakening unit sales are now outweighing rising prices. That is according to new analysis from Bain & Company using NielsenIQ grocery data shared exclusively with CNBC.
Grocery units, which refer to individual items or products sold, fell 1.8% in June from a year earlier, a sharp reversal from the 0.1% year-over-year growth recorded in June 2025. While prices continue to rise about 2% to 3% year-over-year, that inflation cushion for the industry is no longer enough to keep overall sales growing.
Im close to your age, I worked in a grocery store when I was a kid. I recall one repeat customer who had several children, and would fill two carts. I remember being blown away that this woman was spending $200 on groceries.
Now I have one kid living with me, and my grocery bill approaches $200 if I’m not very careful on what I buy.