With big projects it’s definitely not a single person’s pure vision, but for me the important difference is between letting the creative be dictated by people’s ideas versus designing around what the suits think will sell (or avoid lawsuits, or other uninteresting choices). And for me it’s all about interesting choices - I could care less if something was done perfectly, if the idea itself is boring. What excites me about any art is always the thinking behind creative choices, which are a lot harder to spot when there’s a lot of ulterior motives affecting the creative. I keep circling around an apprehension that all art is the study of choice, and the choice to sell well is always the most boring of impulses.
With big projects it’s definitely not a single person’s pure vision, but for me the important difference is between letting the creative be dictated by people’s ideas versus designing around what the suits think will sell (or avoid lawsuits, or other uninteresting choices). And for me it’s all about interesting choices - I could care less if something was done perfectly, if the idea itself is boring. What excites me about any art is always the thinking behind creative choices, which are a lot harder to spot when there’s a lot of ulterior motives affecting the creative. I keep circling around an apprehension that all art is the study of choice, and the choice to sell well is always the most boring of impulses.