They’re doing it again
I’m sure it was just a coincidence this question was asked, then. Not an ad, or anything like that, for sure.
Honestly, I think Pizza Hut is finally capitalizing on the wave of nostalgia that swept up around this program maybe 5 years ago, as a particularly popular tweet made its rounds:
My entire personality comes from the fact that, at a very young age, a person of authority told me that the more books I read, the more free pizza I’d get.
Jhanteigh Kupihea (@jhanteigh) (Aug 2, 2021)
The original author seems to work in publishing (I don’t have a LinkedIn account and don’t feel like making one just to be able to view this stranger’s job history), and appears to have deleted her Twitter account at some point. But as far as I can tell, Book Twitter ran with it, and lots of unauthorized Book-It merch started showing up on people’s T-shirt and etsy stores.
Maybe Pizza Hut wants to revive the program because of the popularity of these nostalgic posts. But they certainly didn’t cause the revival of popularity, because they’re kinda late to the game.
They still have it but it is not as common as it once was. Pizza Hut has a book it nonprofit they funnel money into.
I wondered what the boot-it bundle on pizza hut actually was for. It always talked about how a portion of the order went into the program but never really explained what it was. I always did it because the deal was good but, it’s nice to know what the money was going to.
