Total streaming engagement is up, but the demographics of streaming-exclusive viewers are getting more top-heavy. Here's why Hollywood needs to track the behavioral shifts behind streaming.
Streaming services are not being picked up by people under 34
(which is probably why Jack Manifold got that Netflix deal)
Plus streaming services have a habit of cancelling series suddenly. Taking Lucasfilm (not even the entirety of Disney) for an example, Willow and The Acolyte were great shows that just got axed with no resolution. How am I supposed to feel invested in new shows if I have no reason to think they’ll get conclusions? It sapped my enthusiasm for the universe so much I didn’t even bother with Skeleton Crew or Maul. Thankfully Andor got an ending.
Plus streaming services have a habit of cancelling series suddenly. Taking Lucasfilm (not even the entirety of Disney) for an example, Willow and The Acolyte were great shows that just got axed with no resolution. How am I supposed to feel invested in new shows if I have no reason to think they’ll get conclusions? It sapped my enthusiasm for the universe so much I didn’t even bother with Skeleton Crew or Maul. Thankfully Andor got an ending.