Total streaming engagement is up, but the demographics of streaming-exclusive viewers are getting more top-heavy. Here's why Hollywood needs to track the behavioral shifts behind streaming.
Streaming services are not being picked up by people under 34
(which is probably why Jack Manifold got that Netflix deal)
“It’s just $10 more bro, it’s not that much.” Yeah, except every streaming service is doing it, my rent goes up 40%, insurance covers less, and food is more expensive. I don’t have unlimited money.
“It’s just $10 more bro, it’s not that much.” Yeah, except every streaming service is doing it, my rent goes up 40%, insurance covers less, and food is more expensive. I don’t have unlimited money.