Total streaming engagement is up, but the demographics of streaming-exclusive viewers are getting more top-heavy. Here's why Hollywood needs to track the behavioral shifts behind streaming.
Streaming services are not being picked up by people under 34
(which is probably why Jack Manifold got that Netflix deal)
Thanks-that link doesn’t seem to be working at the moment though.
The article here seems to be implying the demographic of streaming is changing.
I was curious if it younger people (I) are shifting how they access it through piracy (what you were suggesting); (ii) it’s more of a broader shift from shows to YouTube or other types of “modern” content
Or more likely both but I was interested how much of each factor.
In that link it talked about how 70%+ of millenials and 60 some odd % of Gen Z were pirating last year for at least some of their entertainment, with classic downloading, intercepting streaming from the streaming services for access directly (being the most popular for you get people) and some other forms of piracy.
But is Plex that big with younger people in general?
Maybe, maybe not, but piracy is very much on the rise with all people but younger people in particular.
https://kourentzes.com/konstantinos/index.php/2025/07/06/the-new-age-of-piracy-why-poracy-is-on-the-rise/
Thanks-that link doesn’t seem to be working at the moment though.
The article here seems to be implying the demographic of streaming is changing.
I was curious if it younger people (I) are shifting how they access it through piracy (what you were suggesting); (ii) it’s more of a broader shift from shows to YouTube or other types of “modern” content
Or more likely both but I was interested how much of each factor.
In that link it talked about how 70%+ of millenials and 60 some odd % of Gen Z were pirating last year for at least some of their entertainment, with classic downloading, intercepting streaming from the streaming services for access directly (being the most popular for you get people) and some other forms of piracy.