They can hide what they want, and promote what they like. No need for accounts to vote/share, it can happen behind the scenes. Why have 10k bots to vote on things that you control?

Because bots can do so much more than just vote? They can push narratives, repeat propaganda, and inject talking points directly into conversations in real time. Comment sections are ripe for manipulation.

It’s basically the same thing governments have paid troll farms to do, but now it can be automated.