I think the biggest messaging is threat messaging. Working in a library, it’s easy to pick out the Republican shill books because they’re always about “War with these people”, “The battle for this”, “The fight over this other thing and why it’s worse now more than ever”, “Why the left are coming for you and hate your country”, “Crime is out of control and it’s a war zone”, etc…
They first get their marks to believe “Everyone is out to get me.”, then they push the idea that their incompetent blowhard of a “strongman” bully is going to fight all these imaginary threats like “regulation” and “diversity” and “immigration”, to secure resources and opportunities for them.
Resources and opportunities the fascists themselves stole to enrich themselves, of course.
The biggest factor for continued support here is what a lot of cults also prey on: Even in spite of overwhelming evidence, the human ego really, really doesn’t want to admit it’s been duped.
I think the biggest messaging is threat messaging. Working in a library, it’s easy to pick out the Republican shill books because they’re always about “War with these people”, “The battle for this”, “The fight over this other thing and why it’s worse now more than ever”, “Why the left are coming for you and hate your country”, “Crime is out of control and it’s a war zone”, etc…
They first get their marks to believe “Everyone is out to get me.”, then they push the idea that their incompetent blowhard of a “strongman” bully is going to fight all these imaginary threats like “regulation” and “diversity” and “immigration”, to secure resources and opportunities for them.
Resources and opportunities the fascists themselves stole to enrich themselves, of course.
The biggest factor for continued support here is what a lot of cults also prey on: Even in spite of overwhelming evidence, the human ego really, really doesn’t want to admit it’s been duped.