Look at the sports with systemic ad presence vs sports where it’s all “grass roots.” (The grass roots ones are mostly gone.)
Most top sports are incredibly expensive to keep running and the ones that become infested with ads are the ones that stick around for us to enjoy. If you follow less popular sports you’ll consider yourself lucky to bring in ads and sponsors.
Reminds me of the aesthetics on toys/candy from other countries, but much more polished.