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Cake day: July 28th, 2024

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  • Google’s official Pixel review program for publications like The Verge requires no such stipulations. (And, to be clear, The Verge would never accept such terms, in accordance with our ethics policy.)

    So then, what is Team Pixel, exactly? Officially, it’s a program handled by PR agency 1000heads that seeds early units to influencers and superfans to drum up interest as brand ambassadors. While Google partners with 1000heads, it doesn’t directly run the program, and there are distinct differences from the traditional reviews program. For example, journalists and influencers in the official reviews program often get briefed and given products under embargo before or during an event. Team Pixel participants get the devices shortly after launch but before the public — all in exchange for some coverage on social media. For smaller creators, this can be a big leg up in terms of access.

    extremely critical context here, this is kind of a non story tbh