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“Dark patterns” is the crux of capitalism. There have always been manipulative sales tactics with or without tech. “Number go up” worship has led to countless methods of abusive sales tactics, pervasive advertisement, unwanted spam and cold calling, and deceptive pricing.
Good on the FTC for trying to rein in some aspects of this but without addressing the root cause it’s like plugging one hole as the dam is about to burst.
Their obsession with “freeze peach” has always been a facade to their true desire which is to censor opposing viewpoints and make their viewpoints the only form of acceptable speech.
You’ll note that everything outside those bounds is “woke” and unacceptable