I think the issue started a little over a decade ago, when the Boy Scouts got in some hot water for discriminating against gay kids and they actually tried to be better.

Up until right now, I always thought Coachella was just the name of the festival, not a place - sort of like Burning Man.

I’ve never been more confused by a headline in my life.

They also usually use some weasel words like “up to.” That way, if it doesn’t last the full 72 hours (which it won’t), they can claim that they stated “72 hours MAXIMUM” rather than just “72 hours.” It’s basically shifts the statement from “lasts three days” to “definitely won’t last four days.”