The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.
Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.
I wasn’t being silly. They’ve literally been pushing that argument.
Are you sure that wasn’t just an offhand line in the Green New Deal proposal that Fox news decided to run an entire ad campaign on in order to blow it out of proportion and associate environmentalism with “taking away your hamburgers” in the eyes of the voters?
Pretty sure