You thought Google was sneaky with their ad or sponsored labels. Microsoft has a history of being super sneaky with their ad labels in Bing Search. Here is a new example of Bing hiding the small ad label right after the domain name, normally it shows up in the front section of the ad, which is also hard to see, but not as hard as this.
I had to read the article just to be able to parse the headline.
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If the confusion gets you to click then that counts as clickbait.