EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.
EA already did this. Many games had real ads on billboards in the world. Need for speed underground 2 was sponsored by cingular wireless. Your ingame pager was product placement and the company’s logo was on screen whenever you were doing free roam.
This is very EA with historical precident.