Young men were reached 2.3 times more than women across Meta platforms including Facebook and Instagram, even if the ads were not directly targeting men.
The age group most exposed to gambling advertising was 25 to 34-year-olds, who accounted for over a third of all unique accounts reached, a total of more than 6.2 million impressions.
Fun fact: Australia’s youth social media ban was lobbied by crooked betting agencies so that they could run ads without restriction.
There it is. Had been wondering who the creator of this solution to a problem with many better solutions was and why this was the answer and outcome, it’s so much more base and low than I suspected.