It gets my goat that people think it’s a good option. There are plenty of articles explaining some of the many issues with it, but a few are:
- It’s run by anti-LGBTQ+ crypto bros.
- It has ads right out of the box.
- It collected donations towards people who never signed up for them - then held them to ransom in exchange for the kind of information you should never share on the Internet.
- They’re a for-profit advertising company. “Privacy-centric” my elbow.


uBlock Origin works better on Firefox-based browsers. You get the full uBO experience, not uBO Lite.
Get LibreWolf if you’re as paranoid as I am - but the onboarding sucks, you need to remember by default it clears all your data every time you close it (can change in settings).
As I understand it (not a Brave user, I may have misundersood) the Brave “shield” is partially tracking protection and partially snake oil. Firefox has enhanced tracking protection. You can even turn it up to “strict”, if you’re willing to sacrifice website functionality for increased privacy.
Anyway, browser’s not a forever decision, try one, try several, see what you like
uBlock Origin works fine with Firefox but it’s not better. Brave Shield is basically UBO rewritten in Rust and integrated directly in the browser code so it isn’t limited by the extension API and works more efficiently.
FWIW, Brave still supports manifest v2 and the full version of uBlock Origin. Chrome has uBO Lite since they only have manifest v3 now. Firefox and LibreWolf don’t have to deal with this, and still support the real uBlock Origin. I’m not sure what exactly Brave “shield” is doing, but I think if you use EFF’s privacy badger on Firefox and block third party cookies, you are getting the same thing.