Google became crap shortly after their company name became a synonym for online searches. When you don’t have competitors, you don’t have to work as hard to provide search results – especially if you’re actively paying Apple not to come up with their own search engine, Firefox to maintain Google as their default search engine, etc. IMO AI has been the shiny new thing they’re interested in as they continue to neglect search quality, but it wasn’t responsible for the decline of search quality.
Google became crap shortly after their company name became a synonym for online searches. When you don’t have competitors, you don’t have to work as hard to provide search results – especially if you’re actively paying Apple not to come up with their own search engine, Firefox to maintain Google as their default search engine, etc. IMO AI has been the shiny new thing they’re interested in as they continue to neglect search quality, but it wasn’t responsible for the decline of search quality.