Apple was hit with a $115 million fine Monday after Italy’s competition authority alleged the tech giant was abusing its dominant position to harm third-party developers in its App Store.
In a press release, the Italian Competition Authority said that an “App Tracking Transparency” (ATT) privacy policy that Apple introduced in 2021 forced third-party developers to seek consent twice for the same data collection.
Requiring such “double consent” was “extremely burdensome” and “harmful” to some developers—especially the smallest developers, the regulator said. Many developers struggled to earn ad revenue after the policy was introduced, as users increasingly declined to opt into personalized ads.
I don’t think two separate forms are needed for GDPR consent and ATT. Apps I worked on took the result from ATT and used that as the user consenting to be tracked in the app for GDPR.
I guess companies want to make it cumbersome as possible so user gets fatigued and just clicked through it mindlessly like with cookies banners on every website.