I don’t really care what they do, I just want them to do ANYTHING. Either update the regional pricing more regularly or just get rid of the damned thing and let me pay in USD/EUR. There are some rare publishers that will actually go out of their way to manually set the regional pricing to make it reasonable but most of them just follow the default suggested Steam one leading to massively overpriced games. I’m Polish and at this point I only buy games on sales, the final price still often comes close to what the game would cost me in USD/EUR without any sale.
Edit: Valve themselves specifically says in their SteamWorks documentation on pricing for developers
All of these factors have driven us towards the commitment to refresh these price suggestions on a much more regular cadence, so that we’re keeping pace with economic changes over time.
and yet the prices remain the exact same since they introduced the Regional Pricing Recommendations in 2022.
Steam specifically designed the system to make it easier for developers to handle pricing for multiple regions, and in their SteamWorks documentation on pricing for developers in the Regional Pricing Recommendations section they say:
yet their suggested pricing has not changed since the program was introduced in 2022. If they don’t want to commit to keeping the pricing up to date, as they themselves promise, then retire the program and make publishers set the price themselves on every game.