As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.

It’s not just lemmy that’s benefiting from Elon Musk.

  • flossdaily@lemmy.worldEnglish
    3·
    1 year ago

    I’m sure there were a huge swath of people who used Twitter and didn’t care at all about Musk one way or the other.

    Then he rebranded and threw his ego and control in everyone’s face. And all the people who like Twitter IN SPITE of Elon were now forced to acknowledge that their Twitter is gone.

    Just like over at reddit now, the latest move has alienated the people who really cared about the platform itself. If they rebranded to “Spez’s World”, though, a lot of the people who didn’t give a shit before would suddenly be ready to bail.

  • o0joshua0o@lemmy.worldEnglish
    2·
    1 year ago

    He has so thoroughly ruined Twitter that you can’t help but wonder if that was his goal from the outset.

  • Tygr@lemmy.worldEnglish
    0·
    1 year ago

    It’s not the rebrand that’s killing Twitter. Elon is. He’s proving to himself that he cannot, in fact, run Twitter better than the prior owners.

    • hairinmybellybutt@lemmy.worldEnglish
      0·
      1 year ago

      I wonder if previous twitter execs are feeling a bit bad to have sold him twitter to see it destroyed like that.

      I mean it certainly proves Elon is an idiot as he used fraud to manipulate the price and got played instead.

      But was it worth it to let him destroy Twitter just because he tried to defraud it?

      • flamingo_pinyata@sopuli.xyzEnglish
        1·
        1 year ago

        They got $44 billion, double what sane people thought the company was worth. It would be irresponsible not to take Elon for a ride.